Its Tagline: Keep Earth in Business [1% of the Story]
This film review is a commercial.The film “1% of the Story” is a commercial. Don’t run away.This commercial may be a crucial percentage of your path to the future. It’s a short review, and the movie’s only 15 minutes long.
This review, as does the film, names several businesses.All of them are certified members of www.onepercentfortheplanet.org.All members give one percent of their sales to environmental causes.That’s one percent of their sales, not one percent of their profit.
Yves Chouinard, who founded the One Percent network, also founded Patagonia. They’re a 300 million dollar a year company selling outdoor clothing and gear.Patagonia, well known as a major sponsor of the Wild & Scenic Environmental Film Festival, where this film is playing, donates one percent of that yearly revenue toward making a healthier planet.
New Belgian Brewing Company sells beer, lots of beer. One percent of sales helps environmental causes.Clif Bar does it, too.So does Sweat Pea, a company that makes custom bicycles for women.
Jack Johnson does it. This rock star sold more than 5 million copies of his album “In Between Dreams.”Chickamaw Farm does it selling organic blueberries.
Individuals should do what they can do. Yes. Do. But here’s the thing. if businesses don’t do what they can do, the sustainable arithmetic will never add up big enough.
Some commercials set a standard for business advertising.The film “1% of the Story” showcases a fun sort of business sense.If you come across any of more than 1400 members (and growing) of“One Percent for the Planet,” and you like what they’re selling…. End of commercial.